Fresh Roasted

November 17, 2008

Nice Coverage for Drupal

Was just made aware of this month's cover of InfoWeek, featuring the Drupal flag quite prominently.  Nice work, Drupal.

November 14, 2008

Ecotourism Begins in the Marketing Department

Ecotourism, green travel, limited-footprint vacationing—call it what you like, more and more travelers are taking into account the environmental effects of their vacation choices. Even the RV world is beginning to get a little green. Promoting your venue or destination to environmentally aware consumers can bring rewards.

November 10, 2008

Social Media Marketing: Are You LinkedIn?

If there's one constant lament—from both consumers and businesses—about the various social media tools out there, it's that many of them seem somewhat unprofessional or childish. There's room for argument there, certainly, but both groups have reason to fear that perception can equal reality. Enter LinkedIn.

October 31, 2008

Coherence Is More Than a Three-Syllable Word

One of the things I studied in college was business, and there's something I learned quickly: You have to know how to talk the talk. True, business jargon has existed for years, but it seemed to reach new heights during the last 20 years—such ridiculous heights, in fact, that there has been a well-deserved backlash by some of the very companies who may have had a hand in the problem.

October 30, 2008

Leaping the Language Barrier with PHDPrecise

TRC Consultants has enjoyed favorable market share for a number of years with its powerful PHDWin suite of software for the petroleum industry. As part of a recent international expansion, TRC translated PHDWin into Russian and renamed the regional product offering PHD Precise.